<aside> 📬 So, you’ve found an organization or brand that you think will be a great sponsor for your event. Now it’s time to get in touch!

To help you make a great first impression, we've prepared three highly-effective message templates you can use to get in touch with potential sponsors.

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Table of contents


🧊 Cold email


Subject line: New Avenues for Brand Visibility and Lead Generation: Join Us as an Event Sponsor!

Hello [Sponsor's Name],

I hope this email finds you well!

I've been following [Sponsor's Company], and I must say, your work in [Industry/Market] has caught our attention (in a good way!).

If you’re anything like us, then visibility and lead gen are top-of-mind topics for your marketing team.

We believe [Sponsor's Company] would be a perfect fit for our upcoming [Event Name], taking place on [Event Date and Location].

Our event aims to [Key objectives of event] and provides attendees unparalleled networking and growth opportunities.

We’re confident that your participation as a sponsor will not only bring immense value to the attendees of [event name] but will also make your sales and marketing teams happy by bringing in some much-needed qualified pipeline.

Through tailored sponsorship packages, we can offer exclusive branding opportunities, a dedicated exhibition space, and a speaking slot to showcase your expertise.

If you're open to exploring how we could join forces and create something memorable, I'd love to have a quick, casual chat—no suits required—about possibilities.