Welcome to the Swapcard Product Roadmap and Releases!

You can also have a look at Swapcard last release announcements here.

🎯 2026 Product Strategy

Primary Goal: Increase exhibitor ROI, elevate registration, and expand AI-powered experiences.

Strategic Pillars

🤝 Exhibitor ROI & Engagement

Target: ↑ Exhibitor CSAT + incremental Marketplace revenue

• Smarter Lead Discovery: Help exhibitors meet the right people through improved meeting experiences and discovery tools.
• Marketplace Enhancements: Strengthen results through better visibility and integrated upsell opportunities.
• Hosted Buyer & Smart Meetings: Level up meeting quality, confirmation rates, and show-floor conversion.

📝 Registration & Attendee Data Quality

Target: ↓ Integration friction + smoother participant journey

• Flexible Registration: Faster flows for all formats (individual, group, moderated, and custom confirmation steps).
• Richer Data Capture: Improve networking and personalization through high-quality attendee data collection.
• Unified Journey: A seamless end-to-end experience across Launchpad, Studio, Event App, and Exhibitor Center.

🤖 AI, Content & Connected Ecosystem

Target: ↑ Attendee CSAT + scalable event support with AI

• AI Assistant: Real-time guidance for attendees and exhibitors regarding content, navigation, and personalized recommendations.
• Deep Content Experiences: Specialized design for associations and content-heavy programs (abstracts, sessions, assets).
• Ecosystem Integration: Deeper connections with organizer tech stacks (AMS and event tools) to reduce manual work and align data.